Would You “Subscribe” To Reebok or Asics on Youtube?

Would You “Subscribe” To Reebok or Asics on Youtube?

Written By: Muhammad Razzaq

“Which brand has a more successful Youtube page? Reebok vs. Asics”

	Reebok	Asics
# Of Videos	100+	100+
Subscribers	88,608	6,535
Views	81,625,143	4,172,158
# of links to social media	8	2

Reebok posts videos to their YouTube page quite frequently. They upload a new video twice a week. Asics on the other hand, posts videos to the site a lot less often than Reebok. Their posting dates vary from 4 days to 2 weeks, unlike Reebok, there doesn’t seem to be a consistent posting schedule.

Asics posts instructional videos that focus on fitness and nutrition. The brand is never directly mentioned, instead the hosts in the videos are seen wearing Asics athletic gear while they workout. The videos are simple, short and straight-to-the-point.  Reebok is a global brand; therefore, their videos contain everything from celebrity endorsements, motivational speeches, footwear and apparel collections to sponsored events. Their videos are glossy, highly-quality produced pieces with an emphasis on storytelling.

The description area under Reebok’s videos are always concisely written, clear and easy to understand. There are no links or hashtags included in this area. Asics has a similar approach; however, they implement hashtags in their description area to help boost engagement. Examples of hashtags used are #Fitter15, #Wantitmore and #Asics.

Reeboks’ most recent successful video has 25,264 views and stars American football player JJ Watt. The video features the football player driving around Houston, Texas and working out in a gym while he’s narration is heard explaining how he pushes himself to be the very best. The video’s tagline is “Hunt for Greatness.”  This video’s popularity is obviously due to the fact that Reebok employed a beloved famous athlete to star in their ad. In addition, the message “to push yourself,” helps inspires and motivates viewers.

Asics most recent popular video is an instructional video about Tabata Intervals. A high intensity workout drill of 20 seconds on, followed by 10 seconds off. The video generated 450 views. I believe this video is successful because of the recent rise in popularity of high-intensity interval training. This workout style provides the same benefits of endurance exercises but in a shorter period.