Which brand promotes more through YouTube video ads?
By: Zonaira Lone
Nike posts about 4-5 videos in a month to
promote their professional athletes, introduce a new shoe design, trailers for
web series, commercials, behind the scenes footage, and campaign ads. Under
Armour posts on average 9 videos in a month to their channel. The content on
their channel includes promotional videos for new technology products, new
shoes and sportswear, commercials, and professional athlete videos. In the
description box under Nike’s
videos, they describe what the video is about using some keywords and a link that
leads you to their website where you can learn more about the campaign, read
the athlete’s story,
or the product page. Under Armour describes what the video is about including
the hashtag for the campaign, a link leading to the product page on their website,
and sometimes it includes the name of the soundtrack.
On Nike’s Running channel, they have a total of 74,315 subscribers on their
channel, 21,550,458 views, 254 videos and 5 links to other social sites. Nike’s most successful video on their YouTube
channel is the promo for the Nike Air Zoom Elite 8 running shoes. I believe
this was a successful video post because of the unique way Nike compared the
shoe to the mechanisms of a fast car. It must have intrigued runners to want to
try the shoe considering it’s
advertised for its performance.
Check out the full video here.
On Under Armour’s channel, they have 118,228 subscribers, 59,600,768 views, 305
videos, and 2 social links. Under Armour’s most successful video is their #RuleYourself campaign ad with
Michael Phelps. This video must have become very successful because of how much
Under Armour has advertised the campaign on their other social media platforms.
The campaign is very encouraging and inspiring, which is the reason why so many
viewers became so engaged with the campaign ad.
To watch the full campaign ad click here.
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