Adidas vs. Puma – which brand takes the lead on Facebook?!

Lets make some observations on each of the brands content!

Written by: Meera Khan

We will begin by looking at each brand’s Facebook page layout - Here is a glimpse of Adidas’s page, or you can visit their page at: https://www.facebook.com/adidas

 (Adidas Facebook Page, Verified Account)

And here is Puma’s Facebook page or you can visit it at : https://www.facebook.com/PUMA/

                                                                                                (Pumas Facebook Page, Verified Account)

So now lets compare!

	Adidas	Puma
How often does each brand post?	Make a post multiple times a day or every couple of days	Make a post mainly everyday – Otherwise every other day
Content	- Have a lot of videos where they show professional athletes training for different sports - Every post has a picture - Collaborations with celebrities - Positive messages for those are into sportswear	- Promotion for new products - Pictures of celebrities that are brand ambassadors i.e Rihanna, Usain Bolt & Kylie Jenner - Professional Athletes training video’s - Industry related posts – about events/games happening around the world.
50/50 Rule	Yes – Adidas has a lot of athlete promotional videos showing them training.	Yes – Puma promotes sports events that are happening around the world. As well as celebrities that are using their products.
Page Likes	23,719,595	15,786,264
Average # of comments	Around 50	Around 20
Average # of shares	Around 60-80	Around 40-60

Most Successful Post:

Adidas’ Most Successful post is pretty clear when you go on their page since they have pinned it – meaning it is the first post for everyone to see. #SpeedTakes video has 216K views, over 1.8K reactions and 630 Shares! This video is very inspirational and motivating, it has a strong message behind it while promoting their brand image.

(Pinned Facebook Post – Adidas Facebook page)

Puma’s Most Successful Post is the company introducing The Arsenal – Home Kit with 68 K Reactions, 1,328 Share and over 1000 comments! I think it is successful because they have very known athletes faces as they pictures are introducing the 2016/17 jersey’s from a popular team!

(Introducing The Arsenal – Home Kit, Puma Facebook Page)