Would you “Like” Reebok or Asics on Facebook?

Would you “Like” Reebok or Asics on Facebook?

Written by: Muhammad Razzaq

“Reebok vs. Asics? Which brand has a better Facebook page to promote their lightweight running shoes?”

	Reebok	Asics
Page likes	5,228,215	2,365,098
Average # of Comments	0.2 comments/post	17.48 comments/post
Average # of Shares	0.12 shares/post	23 shares/post

Reebok:

Reebok’s Facebook page is very visually appealing and has a lot of content on it as well. Reebok seems to post once every day, or at least every other day. Reebok posts a variety of different types of content from information regarding the industry, working out, consumer generated content, to promoting their own blog posts and workout gear and also events that they may be sponsoring or running. Some examples of such posts are: a video made by a consumer working out in Reebok gear, tips on how to stay healthy, infographics regarding health facts for people who don’t work out, and news about Crossfit events and other events sponsored by Reebok. They also definitely use the 50/50 rule as they have a lot of content regarding the industry and also about workout culture but at the same time they also promote their own website, blog, and new merchandise as well. Reebok uses hashtags which are also keyword sentences for the company such as #BeMoreHuman, and #PushYourLimits.

Most popular recent post on the page is a video they shared that was posted by a consumer in the Crossfit community of a woman named Michelle getting a surprise free pair of running shoes from Reebok. The shared post on the page has 34 likes, 2 comments and 3,766 views.  This post was successful mostly because it was consumer generated content that promoted the brand in a positive way, it showed the appreciation Reebok has for the Crossfit community and their consumers. 

Reebok's Facebook Page

Asics:

Asics Facebook page has way more engagement than was expected. They also have extremely visually appealing posts. Asics posts a variety of different content as well, such as: promoting running day, sharing discounts on the webstore, advice from Asics Brand Ambassador athletes, and videos/pictures from their events as well. Asics also effectively uses the 50/50 rule because they post about things such as “Global Running Day” and give fitness advice. They also use many keyword sentences on their posts such as Want It More and Out There, There Is No “We”.

The most popular recent post on the page was a picture that promoted a contest related to Global Running Day. The post encourages the fans of the page to to a share a picture with the hashtag #WeRunJune1 for a chance to win free ASICS. The picture used for the post was also a consumer generated content and a submission for the contest. The post had 1.4K likes, 91 shares and 38 comments. This post was the most successful because it also contained a consumer generated picture and it is promoting a contest which forces engagement for a chance to win a free pair of shoes.

Asics Facebook Page