Adidas vs. Puma – which brand takes the lead on Twitter?!

Favorite, Retweet, Quote Tweet – which company is the Twitter Guru?

Written by: Meera Khan

Lets begin by looking at their twitter pages:

Adidas: www.twitter.com/adidas

Here is Puma’s Twitter Page: www.twitter.com/Puma

Now lets compare the brands on Twitter:

	Adidas	Puma
How often does each brand post?	Make a post multiple times a day, every couple of hours – Joined in 2011 and have 3, 830 tweets made.	Make a post every day or every couple of days – Joined in 2009 and have 59.6K tweets made
Content	- Have a lot of videos where they show professional athletes training for different sports - All posts have a picture or video - Collaborations with celebrities - Positive messages for those are into sports	- Promotion for new products - Pictures of celebrities such as Rihanna, - Professional Athletes training video’s - Industry related posts – about events/games happening around the world.
50/50 Rule	Yes – Adidas has a lot of athlete promotional videos showing them training. - Tweet about sports events such as the NHL Playoffs	Yes – Puma promotes sports events that are happening around the world. As well as celebrities that are using their products. - Puma also Retweets different blogging accounts that are talking about their brand
Followers	2.72 Million	1.42 Million
Average # of comments	Around 30-50 per post	Around 30-50 per post
Average # Retweets	Around 150+	Around 100 +

Most Successful Tweets:

Adidas’ most successful tweet would be the one regarding a Pharrell’s collection that is dropping worldwide. I think it’s successful because this tweet got 958 retweets and around 2.5K favourites. There are also a lot of comments and quote tweets regarding the collection as well.

(Pharrell’s Collection, Adidas Official Twitter)

Pumas Most Successful tweet is regarding Rihanna’s new collection called Fenty. This tweet has over 1.3K retweets and 1.6K Favorites, also Rihanna retweeted this post, which could be one of the reasons for the amount of retweets and likes. There is also a strong hashtag #FentyxPuma which shows the collaboration between Rihanna and Puma. 

(FentyxPuma tweet, Puma Official Twitter)