Who are the top 3 influencers for Nike & Under Armour?

Which fan pages, influencers, and bloggers write about Nike & Under Armour?

By: Zonaira Lone

Nike's top 3 influencers:

1.     KickGenius: A popular YouTube channel consisting of three guys with 568,477 subscribers that do reviews on different brands of shoes, performance tests, outfit of the day ideas, and many more videos. 

                                               Check out KickGenius on YouTube.

2.     KicksOnFire: A website that provides sneaker addicts with all the information they need to know about the latest shoes by almost any brand, especially Nike. Every time Nike plans to release a new shoe design, KicksOnFire will provide the release date of the shoes, where you can buy them, the story behind the design, and much more. Nike is a consistent feature on this site especially since many celebrities, such as NBA players, wear them.

                       Check out KicksOnFire for the latest trends in running shoes.

3.     Cristiano Ronaldo: The famous FIFA soccer player who plays for Real Madrid, Cristiano Ronaldo, is a top influencer because he has a very large following of 42,350,355 followers and he constantly tweets about Nike. Cristiano Ronaldo’s twitter page consists of images and videos of endorsements he is a part of and tweets about the Nike Football app and gear.

                     Visit Cristiano Ronaldo’s Twitter to see what he says about Nike.

Under Armour’s Top 3 Influencers:

1.     Stephen Curry: Point guard of NBA Golden State Warriors, Stephen Curry, is probably the biggest influencer for Under Armour because of his large fan base that is inspired by what he promotes. He has a following of 5,322,479 followers on Twitter and his recent tweet about the #RuleYourself campaign has 5.8K retweets and 15K likes.

         Check out Stephen Curry’s tweet on his Twitter page.

2.     WeAreTesters: A website that posts about sneaker performance reviews and the latest sneaker news. It influences Under Armour’s brand reputation because the website is a popular sneaker review page that many people visit before purchasing shoes from a particular brand.

Check out the website for reviews on Under Armour shoes. 

3.     Nightwing2303: This YouTube channel consists of in-depth performance reviews & product reviews on some of the latest performance running shoes. It’s an influencing channel because he has 247,098 subscribers, so his word-of-mouth about Under Armour products will really have an effect on what they decide to buy.

This is the YouTube homepage of Nightwing2303.

Nike has the strongest Page Link Metrics and word-of-mouth marketing because of how experienced the brand is. They have the most exposure in the sportswear industry and as soon as people think about sports wear, they most likely immediately think of Nike first.