What Would I do If I managed Under Armour?

#WomenWhoWin Campaign Targeting Women of Under Armour

By: Zonaira Lone

After familiarizing myself with Under Armour’s brand and the campaigns they’ve successfully ran, I’ve decided to pitch #WomenWhoWin, which would be a campaign targeting only women that are athletic, but also take part in multiple other roles in life like being a mother, business woman, wife, sister, daughter, homemaker, etc. The #WomenWhoWin campaign will focus on embracing the women who do whatever it takes to be winners. Whether they’re grinding every day to provide for their family, working hard to reach their goals to get that promotion, or training harder than ever to become the best athlete of our time, at the end of the day they still win at everything they do because of the different roles they take on in their lives.

The social media outlets I will promote on will be Facebook, Twitter and YouTube, which are the current platforms Under Armour uses to promote their campaigns. My goal for the #WomenWhoWin campaign is to reach an average of at least 90K likes on Facebook ads, about 600 retweets on Twitter and 7K views on YouTube.

I would say the ideal launch time for this campaign would be International Women’s Day because it would allow people to embrace the women surrounding them in their lives and truly appreciate all that they do. Women all around the world can share their stories using the campaign hashtag #WomenWhoWin to share what makes them a winner in their life.

The main goal of this campaign is to get the women to engage with Under Armour by using the hashtag #WomenwWhoWin or send a short 1 minute video on the website explaining their story of how they handle all their roles as women and still manage to live a healthy active lifestyle. At the end of the campaign, Under Armour will create a campaign video combining all users’ tweets and video clips to acknowledge all the hardworking women in our lives.