The Finish Line - A Good Bye Post

The Finish Line - A Good Bye Post 

Our campaign is coming to an end and we just wanted to thank you for reading our blog. 

Its been a fun 4 weeks and we are so glad all you guys could be part of our journey. We learned a lot of things, all digital marketing related, about our running shoe brands. We shared all the knowledge we learned on this blog so thank you for being a part of our journey. 

From our brand comparisons to our infographics, we had a blast keeping up with this blog. Our lives can be pretty busy but using hootsuite and the scheduling tool we learnt to stay on top and deliver content to you guys on a daily basis. 

Make sure to check out our Reflective Analysis Video regarding our campaign to get an overview and insight to our journey. 

Thanks again for following our blog and leaving us amazing comments and feedback! Its been a pleasure. 

Regards, 

Meera, Moe, Zonaira 

My Marketing Campaign For Reebok

My Marketing Campaign For Reebok

Written by: Muhammad Razzaq

“This is exactly what I would do as a marketing manager for Reebok.”

The brand that I chose to do the campaign for is Reebok, because they have not utilized one of the best, oldest and most effective campaigns yet, which is a contest. The campaign will carry a hashtag and tag line #iRockMyReeboks. The concept of the contest is that our consumers and fans will send us creative pictures of them wearing their favourite pair of reebok running shoes or sneakers. This contest will target a younger audience who either is really into fashion and sneakers or lives a healthy lifestyle. The age group that would be targeted is 16-28 year olds.

The person with the most creative picture will win a $500 credit to our web-store.

After looking at Reebok’s social media I have realized that consumer generated content has been the most successful in terms of engagement. There is no better way to increase this type of content. My goal is to increase consumer generated content, 200 entries from contestants. Another goal is to increase engagement on posts, any post regarding the contest should get 100+ retweets and 150+ likes on twitter.

I would only run this contest on Twitter and Instagram. Strategy for both the platforms would be the same. There is a strong call to action and a catchy hashtag that will encourage consumer participation on our social media outlets. We would also have to take many different pictures for this contest to be able to promote and eventually we will also start using the entries to promote the contest.

This campaign does not need to be posted during a certain event or time, it can be run during any time of the year. I would run this contest around the time that a popular shoe is releasing from Reebok for extra promotion. I would run this contest for an entire month.

#IRockMyReeboks campaign will be successful because it encourages the consumers to create their own content and will help with word of mouth marketing as well because our products will be marketed on their personal pages. It will also make them feel appreciated and make them feel like a part of a community.

Influencers and Top Inbound Links for Reebok and Asics

Influencers and Top Inbound Links for Reebok and Asics

Written By: Muhammad Razzaq

“Which brand has the strongest link metrics, Reebok or Asics?”

Top 3 influencers for Reebok:

1.     Alicia Keys:  She is a famous American singer, songwriter, producer and actress. She is also one of the spokespersons and a brand ambassador for Reebok. She has collaborated with Reebok to give her fans some super fashionable running shoes that express her personality really well. She has a huge following on twitter with 23.4million followers, which makes her the top influencer for Reebok.

Alicia Key's Twitter Post About Reebok

2.    Sneaker Wars: This is a Japanese blog about sneakers and running shoes. The entire blog is written in just Japanese and needs to be translated. They post about all the new releases for new sneakers and running shoes for all the top brands. They discuss the different styles and how popular the shoe will be upon release. Their blog and twitter account posts a lot about new Reebok sneakers and running shoes.  They have posted about many Light Weight Running Shoes.

Sneaker wars blog

3.    Shaquille O’Neal: He is a very famous basketball player who was very dominant in the league before he retired.  He won many championships, MVP awards and other huge accolades during his career. There is no doubt that he changed the game and was an all around All-Star. He now is a basketball analyst and shares his two cents during half times of the games. He has a huge following on twitter with 12.1 million followers. He is also a spokesperson and brand ambassador for Reebok. He has had many collaborations for different types of shoes and gear with Reebok in the past.

Shaq's Twitter Post

Top 3 influencers for Asics:

1.     HypeBeast:  This is a street-wear fashion blog, forum, magazine, and now recently have their own web-store as well. Anyone who is considered a “sneaker-head” or some one that likes collecting running shoes has definitely heard about HypeBeast. Different fans, consumers, and their own editors post about the latest Asics running shoes releases and review them as well on the website. They also post about many other High Performance Running Shoes.

Hypebeast Blog Post 

2.     Kendall Schmidt: He is a famous actor, singer, songwriter and producer. He is famous for being part of the TV show and band named “Big Time Rush.” He has a huge following on twitter with 2.4 million followers and that has benefited Asics because he is a spokesperson for them.

Kendall Schmidt Twitter Post

3.     Sneakers Addict: This is also a blog and a website that talks about sneaker and running shoe releases of all the top brands in the industry, including Asics. It’s a very popular page that is visited by many people.

Sneakers Addict Blog