The Best Shoe Company- an SEO Analysis of Reebok vs. Asics
Written by: Muhammad Razzaq
“Reebok vs. Asics. Which Brand Optimizes for the Best and comfortable running shoes?”
Introduction
SEO is
extremely important to marketers in the running shoes industry as most aspects
of retail are switching over to online shopping. When it comes to running
shoes, the market is very competitive and it helps the companies who take
advantage SEO and effectively put it to use. They can achieve this by using
keywords like “lightweight running shoes,” and other words related to their
specific brand throughout their sites. The objective of this SEO Analysis is to
see who has the best shoe site in terms of SEO between Reebok and Asics.
Screen Captures of both home pages:
 |
| Asics |
 |
| Reebok |
SEO Considerations
|
Reebok
|
Asics
|
1.
URL:
|
www.reebok.ca
|
www.asics.com
|
2.
Page Title
|
Reebok Canada Official Website
|
ASICS US | Official Site | Running Shoes and Activewear
|
3.
Meta Description
|
Shop Reebok CrossFit Shoes and Apparel, Zqucik and Training Gear from
the Reebok Canada Official Website. Free Shipping and Returns on All Orders.
|
Get free shipping on orders from the official ASICS
|
4.
Meta Keywords and Monthly
search volume:
|
None
Other Keywords:
Gym is everywhere (no searches)
Be more human (320)
United by fitness (no searches)
|
None
Other Keywords:
Cushioning for distance (no searches)
Dynamic fit gear (no searches)
Workout essentials for every set (no searches)
|
5. Structural elements:
H1, H2, H3
|
H1: REEBOK CROSSFIT® • YOUR BODY
H2: NEW ARRIVALS • Explore Reebok CrossFit® new arrivals
and discover more gear than you can dream of.
H3:
None
|
H1: Not found
H2: FEATURED PRODUCTS
H3: None
|
6.
Strong tags
|
(0)
• ( • )
|
Not found
|
7.
Alt Text
|
Silhouette, reebok crossfit, reebok UFC, Reebok Spartan, Reebok
lesmills, your brain, reebok, store locator
|
Onitsukatiger image, asics tiger image, asics logo, asics banner promo
free shipping,
|
8.
Page Load Time
|
0.836
|
11.909
|
9.
Observations Regarding Page
layout:
|
Page organized well, easy to navigate
|
Page organized well, easy to navigate
|
10. Observations Regarding Visual Content:
|
There are many pictures on the page related to the product
|
Brand uses many picutres, pictures are floating and changing on the
main page
|
11. Call-to-action:
|
“your body is the stone you sharpen your mind on FIND YOUR HUMAN
SCORE”
“Explore reebok crossfit”
“Sign up for 15% off” “Shop men’s”
“shop women’s”
“Shop now”
“design your own”
|
“Shop now”
“Sign up for our newsleter”
“Stay connected |
12. Anchored Text: (list 3)
|
“Be More Human”
“Blog”
“ReebokONE” |
“mens”
“womens”
“store locator”
|
13. Moz Established Links: # to
Root Domain
|
142
|
739
|
14. Moz Established Links: # Total
Links
|
3,153
|
45,539
|
15. Top 3 inbound links.
|
www. Whl.ca
fitness.reebok.com/be-more-human/
|
www.prnewswire.com/news-releases/asics-challenges-all-athletes-to-want-it-more-300222290.html
www.calviontherocks.com/
|
16. Mobile Friendly:
Yes/No
|
yes
|
yes
|
17. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
Yes
|
no
|
18. Social Media: (List all SM icons on the home page.
|
Yes
|
yes
|
19. SERP ranking results when using keywords from this table: (placing or
page number)
|
8
|
1
|
Google Trends:
 |
| Google Trends Chart (Running shoes. Reebok, Asics) |
Google Trends Insights:
The biggest
thing you see when you look at the graph is that Reebok is being searched way
more than running shoes and Asics, that just shows how popular Reebok is in the
industry of running shoes. Also around the last few months the search for
running shoes has gone up and is catching up to Reebok, which is also good for
the company. Asics are below the search term of “running shoes” but one thing
that is almost consistent through out is the trends each curve follows, all of
them mostly dip and go up with each other.
Latent Semantic Indexing Keywords:
The 3
keywords found on LSI for reebok are: be more human, gym is everywhere, and
united by fitness. The 3 keywords found on LSI for Asics are: cushioning for
distance, workout essentials for every set, dynamic fit gear.
Summary:
Rebook’s strengths are its use of a load time of less than 1
second and having a strong presence of call to action. Asics strengths are its
use of using unique keywords on their website and having a visually appealing
website. When searching for “athletic workout apparel” it took a bit of digging
but was able to find both the brands. There are many different keywords used by
both brands that are brand specific and it was easier to find the brands using
those. It was interesting seeing the
different trends and analyzing the web pages using the different tools. When
searching the content using the keywords “be more human”, reebok ranked 8th
on SERP. When searching for keywords “dynamic fit gear”, Asics ranked 1st
SERP. Both the websites are visually appealing and don’t necessarily maximize
their SEO. They are different because Reebok uses some heading structure but
Asics uses none, the alt text of reebok was also better than Asics.
Conclusion:
Both the
brands don’t really do a good job to maximize their SEO. The load time for
Asics is extremely high, whereas Reebok’s is very low. Both the brands don’t
use any meta keywords or strong tags. Even though Asics shows up first on SERP
using a very unique keyword which doesn’t have any volume searches, in my
opinion Reebok is the winner of this SEO Audit.
APA Citations:
Asics. (2016). Asics US | Ofiicial Website |Running Shoes and Activewear .
Retrieved from http://www.asics.com/us/en-us/
Google. (February
2016). Google trends. [Running Shoes,
Reebok, Asics]. Retrieved from https://www.google.ca/trends/explore#q=running%20shoes%2C%20%2Fm%2F03ptpn%2C%20%2Fm%2F04xxy1&geo=CA&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B4
LSIGraph.
(May 2016). LSIGraph keyword generator
[running workout essentials]. Retrieved from http://lsigraph.com/
SEOmoz Inc.
(February 2016). MozBar. Retrieved
from https://moz.com/tools/seo-toolbar
